About Me
Amy Michelle Smith is a Toronto-based Strategist by day, writer, podcaster and consummate Internet Girl by every other waking hour.
Strategy
Inherently curious about the world around her, her role as a Content and Communications Strategist allows Amy the opportunity to dissect human behaviour and cultural shifts, helping facilitate a deeper understanding of what moves the world forward and makes us tick.
While working as a generalist, Amy's superpower is in Content. She's a passionate believer that branded content goes far beyond social media planning – Content Strategy is about crafting experiences (digital or otherwise) that create and capture a moment in time, and bring brands closer to the consumers that matter most.
Writing
Previously the Managing Editor of AVENUE Magazine in New York, NY, Amy returned to Toronto in 2012 to complete her degree in English & Book and Media Studies at the University of Toronto.
Her writing has been featured in a number of international and local publications, including Refinery29, Fashion Magazine, and VICE, focusing on design and technology, fashion, mental health and arts + culture.
Culture
Obsessed with all things pop culture, Amy was a member of the panel on the Toronto-based '90s nostalgia podcast, Girly Mags. You can hear her featured on episodes 5-15 here. She's also had the honour of spreading her nostalgic POV to the celebrated podcast Capsule '98.