Amy Michelle Smith

About Me

A brand and content strategist by day – writer, podcaster, consummate Internet Girl and pop culture hobbyist by every other waking hour.

Strategy

I’m a brand strategist and marketing expert with 10+ years of experience in content, storytelling, and product marketing across agencies and product orgs. My passion? Bringing brands closer to their audiences by uncovering real human insights and turning them into meaningful connections.

From entertainment and CPG to fintech and B2B, I thrive on blending strategy with culture—always exploring new media, trends, and tech to push creativity and impact further.

Link to Strategy Portfolio

Writing

A lover of all things arts + culture, I  have been contributing my writing to publications like VICE, Refinery29, blogTO and Fashion Magazine since 2010.

While my beat has largely been in the world of fashion, beauty and pop culture, I actively seek out opportunities to integrate themes of mental health awareness into my writing.

Culture

Previously a co-host of the pop culture indie podcast hit, Girly Mags. I've also been lucky enough to sit down with Capsule 98 to discuss my rightful obsession with Titanic and the tragedy of Leo and Kate never getting together. 

Stay tuned in 2025 for a new podcast focused on the intersections of nostalgia, gossip and pop culture. 

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