Amy Michelle Smith

Senior Solutions Marketing Manager, Shopify (Remote) 08.2021 - present

• Integrated Solutions Marketer on the Core Product Marketing Team
• Working closely with product-specific PMMs and PMs to understand the benefits and ideal use cases for their products to inform effective integrated solutions campaigns that drive platform and product adoption.
• Audience Lead (small and medium businesses) for our inaugural Shopify Editions launch (Shopify.com/editions)
  

Strategist, Ogilvy (TO, ON) 03. 2020 - 08. 2021

• Lead Brand Strategist on Pizza Hut Canada, Mondelez International, GSK
• Lead content practice for agency – process, briefing structure, ideation structure)
• Support to CSO on new business + thought leadership initiatives 

Strategist, FCB/Six (TO, ON) 03.2019 - 03.2020

• Lead Strategist for Tilray/High Park Cannabis Company, focusing on communications planning and brand/portfolio development.
• Lead Strategist on BMW Canada CRM programming, campaign planning (2-series Gran Coupe launch, M8 launch), brand development (Canada)
• Additional clients: Johnson & Johnson Vision, PFLAG Canada, Destination Ontario

Strategist, Sid Lee (TO, ON & LA, CA) 09.2016 – 11.2018

• Led efficiency-based comms strategy for Grocery Gateway, PC Financial, and Fuel Transport.
• Support on brand planning and XM on VQA Wines of Ontario, PC Financial, H&R Block & Samsung.
• Led partnership strategy for Boeing’s 777x aircraft, resulting in our agency becoming Boeing’s AOR for newaircraft, on which I developed brand and communications strategy for the NMA aircraft.
• Content expert across all agency clients, specializing in long-term content strategy, XM, communitymanagement training and establishing agile processes for Netflix Canada, Molson Brands, PC Financial, H&RBlock, DAZN & Fuel Transport.

VIRTUE Worldwide (TO, ON) 08.2015 – 09.2016

• Developed an award-winning partnership program between VICE Studios and Fido, resulting in a successfuldigital daily show, always on social strategy, and a series of high-profile partnership events with musicians likeGZA, Schoolboy Q, Pusha T and Kaytranada.
• Led social media strategy and community management for Fido partnership, developing their tone of voice,platform strategies, customer service practices and media approach.
• Developed robust media partnership programs, from strategic planning through creative ideation andexecution, for brands like Chevy Spark, Dos Equis, Cadillac, General Mills and Uber. 

Community Manager, LG2 (TO, ON) 01.2015 – 08.2015

• Led community management for the development of the Nike Running, Nike Women and Nike Canada socialplatforms (Facebook & Twitter).
• Developed multi-platform social strategies and creative storytelling for key Nike events, including NikeWomen’s first ever 5K event and Nike’s inaugural Crown League Basketball program. 

Managing Editor, AVENUE Magazine (NY, NY) 01.2011 – 12.2012

• Monthly and annual editorial calendar planning and management
• Advertorial partnership management including client relations, editorial planning and content writing. (Tiffany& Co., Chanel, Max Mara, Valentino, Chopard)
• Monthly columnist covering events, art calendar, style guide and real estate listings. 

University of Toronto, Dept. of Arts & SciencesBook and Media Studies & English. 

OCADAdult Education, Coding and HTML Certificate

References available upon request.